Product design
During my time designing for Panduro Hobby, I was responsible for creating innovative designs and patterns for hobby products, always tailored to match the latest seasonal trends. I developed entire design collections and produced original artwork along with detailed technical drawings to ensure seamless manufacturing processes. Quality control was a key part of my role, where I ensured the products met high standards in both printing and production.

I also conducted trend research to stay ahead in a dynamic market and created step-by-step illustrations for various kits, making crafting accessible for everyone. A highlight of my experience was leading projects in collaboration with Disney. I managed production from concept to completion. Additionally, I authored books and brochures on various crafts, sharing creative inspiration with a broader audience.